1/21/2020 0 Comments
Strategic leadership - Essay Example e analysis of the practical facts, andÂ thoroughÂ testing of the theories presented, which provides aÂ realisticÂ situation on the ground; thus preventing theÂ developmentÂ of products that may not be well received by customers as earlier perceived. Through creative thinking, itÂ was envisionedÂ that the Exact Online software would beÂ crucialÂ to the operations of the business. Since itÂ was perceivedÂ to be aÂ feasibleÂ idea and an innovative product, market researchÂ was not conductedÂ to determine the customerâ€™s requirements and views. Thus, aÂ decisionÂ was drawnÂ without sound argumentation of the facts present, and noÂ justificationÂ was madeÂ to verify if the idea could work. According to de Wit and Meyer (2010), theÂ managerÂ uses his intuition based on his experience in the industry. This intuition gave the bigger picture of how theÂ productÂ would have an impact on business, and consequently, the profit margins of the company. The board bought the idea and made a conclusion without having aÂ rigorousÂ analysis, which increased theÂ speedÂ of implementation of theÂ ideaÂ and itsÂ subsequentÂ production. However, the decision for theÂ product productionÂ did not haveÂ feasibleÂ impact, because it did notÂ captureÂ what the customer wanted, thus theÂ lukewarmÂ attitude towards the product. Prior analysis of the product would have had a different outcome on the performance of the Exact Online software in the market. This is one of the points of tension, since market research and subsequent analysis would have brought out theÂ marketÂ expectations of the product. Consequently, an appropriateÂ decisionÂ wouldÂ have been drawnÂ based on these facts and arguments and not solely on intuition. Intuition only focuses on the qualitativeÂ informationÂ such as the presumed impact of the product and theÂ eventualÂ profits the company would make. This show that intuition can lead to new, innovative product, which if notÂ wellÂ research on can lead to negative
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